Sustainability unlocks enormous opportunities
Today, sustainability is a key customer concern and consumers are now pricing in the environmental footprint of their clothing.
Many choose to buy pre-loved items. It helps to extend the lifetime of garments, reduce unsustainable new production and divert waste from landfills.
Wearing a garment for just 9 months longer reduces 20% of its footprint
of consumers say they’re more likely to shop with a brand that lets them trade in old items for brand credit
The average lifespan of 1 garment is a mere 3 years
Demand is growing for secondhand items and encourages first-time luxury buyers to foster an interest in high-end brandsGet green